QUALITATIVE INSTRUMENT VALIDITY
[The Firm As Pilot Study Participant]

Validity: The determination whether the researcher (i.e., using the questionnaire) or survey was effective in obtaining what was intended to obtain (qualitative) or measuring what was intended to measure (quantitative; Leedy, 1997). Validity measures (checks) can be obtain through the process of pilot- and pre-test studies (Collins, 2003).

Pilot-Testing: Involves examining the questionnaire "in  terms of length, flow, salience, ease of administration and response and acceptability to respondents . . . [to] detect overt [unhidden] problems that disrupt the response elicitation process" (focus: the survey process; Collins, 2003, p. 231)

Pre-Testing: Involves "establishing whether respondents can understand the question concept or task. . . in a consistent way and in a way the researcher intended to provide evidence of causes . . .[and] evidence of covert [hidden] problems" (focus: the questionnaire; Collins, p. 231)

Test-Retesting: Not conducted; However, click here to learn more about establishing the reliability of instruments

Post-Testing: Not conducted; used in quantitative research (see Leedy, 1997, pp. 233-236). However, click here to learn more about establishing reliability of instruments


Services

Dr. Brenda Nelson-Porter will take part in the pilot- and pre-test study by answering the research questions and providing a 1- to 2- paragraph critique (assessment) of the questions and questionnaire.

METHODS

Telephone. Call to schedule a one-on-one tele-phone interview: Sorry, no face-to-face or focus-group interview.

Mail. Mail instrument to address indicated on the invoice along with a self-addressed stamped envelop or the survey/questionnaire will not be returned.

e-Mail. Email survey to brigettebrenda@aol.com

AREAS OF STUDIES OF INTEREST; HOWEVER, NOT LIMITED TO

Entrepreneurialship
Diversity (Women and  Minority)
Research

PRICES

Number of Questions  Price

1-20

$250.00

21-50

$375.00

51-100

$525.00

101-150

$725.00

151+

not conducted


 

When signed and payment are received, pilot/pre-testing will commence. Allow up to 5-7 days for return of mail or e-mail survey or questionnaire. Brigette's does not guarantee that instrument will obtained the data or desire results. No refunds will be provided for prepaid contracts.


References
:

Collins, D. (2003). Pretesting survey instruments: An overview of cognitive methods. Quality of Life Research, 12(3), 229.

Leedy, P. D. (1997). Practical research: Planning and design (6th ed.). Upper Saddle River, NJ: Prentice-Hall.