Content Analysis
[Actual Study]

Content Analysis for the Qualitative Portion of Mixed Methods Studies Only

a priori (Explicit) Coding: Categories [data sets] are established before the analysis based upon some theory or concept (Stemler, 2001)

Contextual Analysis: Coding meaningful terms or small phrases derived from the data

Relational Analysis: Coding meaningful terms or small phrases and exploring relations between frequency of selected terms or small phrases

Intercoder Reliability. A critical component whereby "independent coders evaluate a characteristic of a message or artifact and reach the same conclusion" (Section 2).

Services

Consolidate (Merge) Responses

• List (merge) the participants' responses from Word Documents to each question under the research question. For example, ALL responses to question 1 will be listed under question 1.
• Correct some grammar to already edited document
• Add some [text] to quote for clarity
• Does not include:
      Transcribing Data (Digital Audio Files)
      Coding Text
      Describing Individual (Sub) or Major Themes
      Describing Patterns (Relationship; see below)
      Composing Chapter 4, 5, and so forth
      Comparing or Contrasting Findings w/Other Chapters (Confirmability: Validity): Lit Review/Methodology
   

Code Data and Recode Data

• Outline Each Sub Code Under the Main/Specific Code Based on the Decision Rule (Master List: a priori coding or inductive/emergence coding]
• Code Text Randomly
• Recode Data Randomly Using Another Data Sets (Reliability: Stability--Test-Retested)
• Generate 4 Coding Scheme Reports: Two (2) Code Frequency (Enumeration) and Two (2) Code Frequency with Source Materials (Coded Data)

•  Does not include:
       Transcribing Data (Digital Audio Files)
       Consolidating (Merging) Responses (see above)
       Manually Listing Individual Responses Under Each Category--Coded Data Will Appear in Reports
       Composing Chapter 4, 5, and so forth
       Comparing or Contrasting Findings w/Other Chapters (Confirmability: Validity): Lit Review/Methodology
       Locating Another Analyst to Recode and Compare the Analysis of Data Sets (Reliability: Reproducibility; Intercoder Reliability)
   

Code Data, Recode Data, and Compare and Contrast Patterns

• Outline Each Sub Code Under the Main/Specific Code Based on the Decision Rule [Master List: a priori coding or inductive/emergence coding]
• Code Text Randomly
• Recode Data Randomly Using Another Data Sets (Reliability: Stability--Test-Retested)
• Compare and Contrast Patterns (Relationships) of Both Data Sets
• Generate 5 Coding Scheme Reports: Two (2) Code Frequency (Enumeration), Two (2) Code Frequency with Source Materials (Coded Data), and One (1) Merged Comparative Document

•  Does not include:
       Transcribing Data (Digital Audio Files)
       Consolidating (Merging) Responses (see above)
       Manually Listing Individual Responses Under Each Category--Coded Data Will Appear in Reports
       Composing Chapter 4, 5, and so forth
       Comparing or Contrasting Findings w/Other Chapters (Confirmability: Validity): Lit Review/Methodology
       Locating Another Analyst to Recode and Compare the Analysis of Data Sets (Reliability: Reproducibility; Intercoder Reliability)
   

IN CONJUNCTION WITH ANOTHER ANALYST

Code Data and Compare and Contrast Patterns

• Outline Sub Code Under the Main/Specific Code Based on the Decision Rule [Master List: a priori coding or inductive/emergence coding]
• Code Text Randomly
• Compare and Contrast Patterns (Relationships) of Both Data Sets (Reliability: Stability--Test-Retested; Intercoder Reliability)
• Generate 4 Coding Scheme Reports: One (1) Code Frequency (Enumeration) and One (1) Code Frequency with Source Materials (Coded Data), One (1) Report Documenting Patterns, and One (1) Merged Comparative Document

•  Does not include:
       Transcribing Data (Digital Audio Files)
       Consolidating (Merging) Responses (see above)
       Manually Listing Individual Responses Under Each Category--Coded Data Will Appear in Reports
       Composing Chapter 4, 5, and so forth
       Comparing or Contrasting Findings w/Other Chapters (Confirmability: Validity): Lit Review/Methodology
       Locating Another Analyst to Recode and Compare the Analysis of Data Sets (Reliability: Reproducibility; Intercoder Reliability)

Reference:

Harris, H. (2001). Content analysis of secondary data: A study of courage in managerial decision making. Journal of Business Ethics, 34(3/4), 191-208. Retrieved April 20, 2007, from ProQuest database.

Hood, J. (2006). Teaching against the text: The case of qualitative methods.  Teaching Sociology, 34, 207-223. Retrieved February 25, 2008, from the author.

Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2005). Practical resources for assessing and reporting intercoder reliability in content analysis research projects . Retreived March 12, 2008, from http://www.temple.edu/sct/mmc/reliability/

Stemler, S. (2001). An overview of content analysis. Practical Assessment, Research & Evaluation, 7(17). Retrieved April 13, 2007, from http://PAREonline.net/getvn.asp?v=7&n=17

Writing guide. Retrieved April 13, 2007, from http://writing.colostate.edu/guides/research/content/

Prices
 

Prices

IN CONJUNCTION WITH ANOTHER ANALYST

Note. For any total number of responses exceeding five hundred and twenty-five (525), please contact another data analysis firm. Prices do not include the price charged by another data analyst.

Even after transcription, documents may need extensive editing [smart copy]. For detailed editing to the merged documents, add an additional $775.00. The data that is loaded into the software is what comes out in the coding.

Additional reports (queries) may be generated from the coding scheme already established for an additional $100.00 per report.

Instructions:

Email proposal and textual data (Word document(s) of all responses) to brigettebrenda@aol.com. Ensure Word document(s) does not have the participants' identity (name) indicated and that the identity is coded; for example, Joe Smack is listed as PART1. When signed and payment are received, the Firm will begin performing the service(s) specified. Allow up to 15-30 days for return of final documents (i.e., reports--in Word and/or text format) and/or another 10-20 days if conducting transcription validity checks (when participants review the merged transcript not the themes). and/or another 10 days if working with another data analyst. The Firm does not guarantee that instrument will obtained the data needed or desire results. No refunds will be provided once signed service contract (invoice) is received with payment.

Qualitative Content Data Analysis

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brigettebrenda@aol.com